brand manifesto

A new logo and a new beginning for a brand that is growing and evolving while remaining faithful to its core principles. This occasion was a chance to rewrite the brand's values, injecting greater strength and a conviction that our actions must be rooted in people, freedom and self-affirmation.

Our mission is to inspire free men and women, helping them to feel good and express themselves every day, driven by the same Italian passion that has guided us from the very beginning, combining our know-how and creativity with a renewed sense of responsibility. The resulting charter of values is our MANIFESTO: a declaration of intent that guides us at every step.

WE FIRMLY BELIEVE IN THE FREEDOM TO BE OURSELVES, TO MANIFEST OURSELVES WITH DECISION AND ORIGINALITY. FREEDOM IS SYNONYMOUS WITH CURIOSITY,

THAT DESIRE TO DISCOVER AND DISCOVER ONESELF, WITH INCREASINGLY DYNAMIC LIFESTYLES, WHERE COMFORT MEETS AESTHETICS AT ANY TIME AND IN ANY PLACE.

WE COMMUNICATE AND SUPPORT THE ITALIAN STYLE AROUND THE WORLD, MADE UP OF VISION,

PASSION, TRADITION, QUALITY AND SKILLS THAT WE LOVE TO TRANSFER INTO EVERYTHING WE DO.

SUSTAINABILITY IS EQUIVALENT TO AN ETHICAL, RESPONSIBLE AND COHERENT LIFESTYLE CHOICE WHERE THOUGHT AND ACTION BECOME ONE,

HONESTLY AND CONSCIOUSLY EMBRACING A NOW UNSTOPPABLE MOVEMENT TO WHICH WE WANT TO MAKE OUR ACTIVE CONTRIBUTION.